Price increase email to clients
Announce new rates with the effective date, a one-line reason, and what stays the same.
Hi {{client_name}},
I'm writing to let you know that our rates will change on {{effective_date}}.
{{new_rates}}
This is our first adjustment since {{last_change}}, and it reflects {{reason}}. Our commitment to {{value_promise}} stays the same.
Work already under contract stays at your current rates until {{current_rates_until}}. If you have questions, or want to talk about how this affects an upcoming project, I'm happy to set up a call.
Thank you for your continued trust in us.
Best regards,
{{sender_name}}
{{company}}
Copy email keeps fonts, colors, bold, links, and lists when you paste into Gmail, Outlook, or Apple Mail. Open in starts a new message with the plain-text version.
When to send it
Send it 30 to 60 days before new rates take effect, and before any invoice at the new rate. Advance notice protects the relationship.
Tips for a better price increase email to clients
- Put the effective date and new numbers in the first lines.
- Explain the reason in one sentence without over-apologizing.
- Say what stays the same, such as current contracts.
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