Referral request email
Ask a happy client for an introduction, describe who you'd love to meet, and keep it low-pressure.
Hi {{client_name}},
It was a pleasure working with you on {{project_name}}, and I'm glad it turned out {{outcome}}.
Most of our new work comes from introductions by clients like you. If you know someone who {{ideal_referral}}, I'd be grateful for an introduction.
No pressure at all. A quick reply-all introduction is plenty, and I'll take great care of anyone you send our way.
Thank you again for your trust.
Best regards,
{{sender_name}}
{{company}}
Copy email keeps fonts, colors, bold, links, and lists when you paste into Gmail, Outlook, or Apple Mail. Open in starts a new message with the plain-text version.
When to send it
Ask right after a win, such as a project closeout or a happy moment with the client, when goodwill is highest.
Tips for a better referral request email
- Describe the kind of person you'd love to meet so they can picture someone.
- Make it easy; a reply-all introduction is enough.
- Thank them whether or not they refer anyone.
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